It exists in two halves; first, as an advertising network, allowing developers to make money, and secondly as an analytics tool, offering insights on user behavior and demographics.
AdGuard looked at 2, popular apps on the Google Play store. Of these, it found 41 percent were communicating with Facebook Audience Network.
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So, what data are apps sharing with Facebook? The good news is that this is pretty easy to mitigate against. All the data goes to one address: Stopping Facebook is as easy as adding this address to your content blocker. Sit back and let the hottest tech news come to you by the magic of electronic mail.
My mobile app install ad isn't tracking any installs
Prefer to get the news as it happens? Once you've implemented the SDK for your platform, you should also add code for additional app events you want to track and measure. If you provide your app on multiple platforms, you should repeat this set up for each platform your app is available in.
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At this point you are set up with the SDK and your application can pass app install events to Facebook for measurement and tracking purposes. With this data, you can track and measure for app installs and also optimize your ads delivery for mobile app installs.
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- Facebook tracking is present in 41% of the most popular Android apps.
After you aggregate enough app install events, you can optimize ads delivery for installs and follow-on events such as purchases, or value optimization. Most likely there are other specific events you want to track and measure. At this point you should go ahead and add other app events to begin tracking and measuring them.
Technical Implementation
After you verify your SDK is setup correctly, you can add additional app events that you care about to your app. This enables you to track or log your app events automatically or when you make specific calls in your app.
In a few cases you may want to set up custom App Events which track special events which are unique to your application. For full details see Facebook Analytics, App Events. At this point you can track and measure for any of the 14 app events you implemented.
However Facebook does not optimize delivery of your ads to achieve your specified app event.