Infographics are incredibly engaging. Since humans process visual information faster than words, it only makes sense. An infographic uses the power of visually appealing content to trick the brain into reading. The brain itself likes pictures. The takeaway is simple: Share infographics socially, and the social world will share it right back.
Wikipedia defines interactive media in this way: Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, games, etc. At the beginning of , Ion Interactive published a survey of content marketing trends.
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Quizzes are a two-way form of content. Users do something with it rather than just consume it.
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Besides, people love to share their quiz results. It was a quiz. Interactive content is valuable for so many reasons. If you want truly valuable social media activity, focus on emotion.
Emotion is a universal language that evokes similar responses everywhere. Obviously, your emotional language will vary according to your audience and their particular demographic makeup. Broadly speaking, however, emotional language in social media will produce valuable results. Content marketers classify content according to several types of blog posts. Here is a common classification:. Hubspot did a similar study. List posts came out ahead, too. Lists and "why" posts proved to have the most reliable social traction, averaging around 21, shares per month with a variance of less than 2.
Content marketing pioneers like Brian Clark have long known the power of list posts. Some writers explain that the brain is hardwired to tune into lists. Since this is true, we are more likely to share, engage with, and benefit from list posts shared on social media. The data above shows the number of shares for a six-month period according to industry. There are two types of businesses that are able to do this:. Most businesses that produce content are focusing on deep long form content rather than as-it-happens breaking news. Only in the news, technology, and entertainment verticals are news articles shareable.
According to Hubspot , what-posts are risky, and they are social low-performers:. If your niche is news, entertainment, or tech, what-posts may be valuable on social media. Before you share anything, learn what your audience wants. Your audience might want something different entirely. They may react favorably to a list post but completely ignore a newsworthy post.
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- Video clips;
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The best method is to make sure you know your audience, analyze your data, test different types of social media content, and develop a powerful strategy. If you're transforming your organisation's digital capabilities, skills and resources, talk to us. Check your spelling or try broadening your search. Most digital marketers have probably spent some considerable time scratching their heads about how they can make their content more effective this year and beyond.
This series will show you how to better integrate your efforts, using one idea to push content seamlessly across different customer touchpoints and give them real purpose.
Multimedia Content
You should also consider other challenges that your prospective customer may have in solving this need overcoming this problem. Always a useful starting point: This process enables a few things that just heading straight to market research might miss, by considering:. Content should be fed throughout the cycle to enable the customer to move from one state to the next. Having mapped out the overall customer journey you should take a deeper dive into your research. This will not only firm up your view of the process, but also should arm you with plenty of smaller scale content ideas that you may be able to place in the process.
I would always recommend looking at:. Of course, there is potentially a lot to look at, so give yourself a meaningful time limit.
One of the best ways to do it is giving multiple stakeholders a particular research goal and make them bring it to a meeting so you can collaborate on it. These might be about the entire customer journey, but they can just as easily be about particular phases or stages. What we are really aiming to do, is have an idea that is translatable across different media or web content formats.
Their first idea, the basic platform, was this simple parallelism: So does dog poop.
Tools of attraction: creating multimedia content for games and TV shows | Film | The Guardian
Next, after thinking for a while, they found their first execution: Signs with the message: Then they took the same small sign and turned it into a print ad. The ad featured three dog poop signs, die cut and ready for the reader to deploy. Then they filmed some truth volunteers at a park sticking these signs as curious passersby look on. An entire campaign from one idea, expressed seamlessly in several media — boom, boom, boom.
This is a great example of when cross media really works. I often think video is a great place to start, given it's so information rich, and you can remix it into a series of static images and other content. But I'll go into more detail about formats in the next part of the series: Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter.
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