Segment your users based on uninstall patterns and send them personalized emails, to gather feedback or update them on feature improvements. Shopo was looking for automation in their communication processes in order to send relevant, timely and engaging push notifications to their users.
Reduce App Uninstalls
We deploy life-cycle engagement campaigns across channels to on-board, activate, reduce abandonment, and even gather feedback from un-installed users. Plus highly supportive team! Be it the ease of use or segmentation to the lowest level possible. See pricing for both Mobile and Web marketing cloud. Win Back Lost Users.
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Analyze and understand why users are uninstalling your app It is crucial to retain acquired users, to get more value out of them. Jan 24, Uninstall Rate can be a great metric to track as an indicator of low-value users who uninstall your application after installing it.
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Apsalar's Uninstall Tracking feature allows you to track uninstalls and reinstalls and attribute it back to the paid campaign source. With a few simple steps, you can be on your way to identifying low quality conversions and optimizing your campaigns for high-value users. Once Uninstall Tracking is enabled for your apps, Reinstall tracking is automatically enabled as well. This article contains the following guides to configuring and understanding Apsalar Uninstall Tracking.
How to Track App Uninstalls Android iOS – App Uninstall Tracking
Uninstall tracking for iOS and Android is not a real-time process. Use one FCM project per app. Choose any name that lets you later identify the project is related to Apsalar. Apsalar will now begin to track uninstalls for users using the updated version of your application.
App Uninstall Tracking,How Track App Uninstalls Android iOS
A few important points to keep in mind: Use the Apsalar and Google reports separately for their respective purposes. Follow the steps below to retrieve your certificate and upload it into Apsalar. In your "Application Services View", you can configure push notifications for both your Development and Production builds. How Reinstall Tracking Works Once Uninstall tracking is enabled for your configured apps, Apsalar will automatically track reinstalls for devices who uninstall the app.
The Cohort Report additionally supports reporting on a "Reinstall" cohort. We have a recorded webinar to get you up to speed with what successful companies are doing to serve customers better, increase loyalty, and boost profitability. Are you currently measuring app uninstalls? Sign up for our blog digest emails.
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Over the years, she has developed cohesive marketing programs for Seattle-based technology companies and even dabbled a bit in product, working closely with product managers and developers. Offline, you will likely find her enjoying the great outdoors, traveling the world, or riding her Vespa. You can also find her on LinkedIn.