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By using our website, you agree to our use of cookies. If you go deep into the Internet archives and check out the first pages there, you will see that the sites back then looked very simple, with a plain design , relying solely on text and text formatting.
UX + SEO Best Practices for Multimedia Content
However, the World Wide Web is famous for its extremely rapid evolution and very soon, different websites started including pictures, audio , video files, making the web more multimedia rich. Multimedia represents various types of media content, used together. If we have a text with pictures, we have multimedia. If we add a video, we have multimedia too. The use of multimedia in websites has helped the Internet evolution a lot, since it gave web designers a job and made the web pages much more interesting for everyone. Multimedia content is what shapes the Internet as we know it.
Video clips incorporated in a website are all the rage now. Before the YouTube revolution, video clips had to be downloaded before anyone could see them.
With the advances in technology, Internet speeds got a lot faster, which allowed for live video streaming over the net, and YouTube-like sites were born. Today, embedding a video clip in a web page is more than easy, and video clips can be easily shared via your blog, forum or even a small video commercial which you can put on your online store - something, which would cost you a fortune if you had to air it on the television.
Audio is another thing, which was affected by the technology advances. This helped for their distribution among website creators much faster. Top up your knowledge through microlearning or grow your expertise through our in-depth online programmes. Econsultancy's Digital Transformation programme helps companies identify the gaps between where they are and where they need to be, then closes them.
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What types of content are consumers giving their full attention to?
Check your spelling or try broadening your search. Most digital marketers have probably spent some considerable time scratching their heads about how they can make their content more effective this year and beyond. This series will show you how to better integrate your efforts, using one idea to push content seamlessly across different customer touchpoints and give them real purpose.
You should also consider other challenges that your prospective customer may have in solving this need overcoming this problem. Always a useful starting point: This process enables a few things that just heading straight to market research might miss, by considering:. Content should be fed throughout the cycle to enable the customer to move from one state to the next.
Having mapped out the overall customer journey you should take a deeper dive into your research. This will not only firm up your view of the process, but also should arm you with plenty of smaller scale content ideas that you may be able to place in the process. I would always recommend looking at:. Of course, there is potentially a lot to look at, so give yourself a meaningful time limit.
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One of the best ways to do it is giving multiple stakeholders a particular research goal and make them bring it to a meeting so you can collaborate on it. These might be about the entire customer journey, but they can just as easily be about particular phases or stages. What we are really aiming to do, is have an idea that is translatable across different media or web content formats. Their first idea, the basic platform, was this simple parallelism: So does dog poop.
Next, after thinking for a while, they found their first execution: Signs with the message: Then they took the same small sign and turned it into a print ad. The ad featured three dog poop signs, die cut and ready for the reader to deploy.
Then they filmed some truth volunteers at a park sticking these signs as curious passersby look on. An entire campaign from one idea, expressed seamlessly in several media — boom, boom, boom. This is a great example of when cross media really works.
Why Multimedia Content Is So Good For Your WebSite and Blog
I often think video is a great place to start, given it's so information rich, and you can remix it into a series of static images and other content. But I'll go into more detail about formats in the next part of the series: Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter.
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