Here is the Free Ways to Browse Multimedia Content Online

Here are a few other resource for new content assets I thought were great reads as well: Some of these sites I have never heard of, and most of them look like they could help me produce more content. This was an excellent source of information. Now I have more places to share my content to help pile up the shares. Join over 25 million other readers that have been educated and inspired to transform their life and business.

Is your schedule packed full of social media content? Either way, there is one thing all the social pros have in common… They are pumping out lots of consistent content. Where do we find it all? Create your own content Creating your own content will ensure that you always have something new to share with your followers. From photo to video, here are the places that make crafting new content easy.

Company blog A company blog is a solid place to turn for social media content. Canva Canva is a web-based design tool that allows you to easily create images you can share across your social networks. The site also makes it easy to quickly share your photos to other networks. Wistia Wistia is a video hosting and analytics platform that makes it easy to upload videos to share across your social networks. Piktochart Piktochart is a site for creating your own infographics. Infographics are a very popular way to deliver data-driven content to your followers.

Vine Although Vine is owned by Twitter, you can still share your content from the site to other social networks. Sometimes regular text updates will yield better engagement. Source your content online Creating content is great, but sometimes finding content is better for speed. You can then share these posts right to your social networks.

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YouTube We all know what YouTube is, but did you know hours of video get uploaded to the site every minute? Feedly Feedly allows you to subscribe to some of your favorite blogs and streams all the new posts into your inbox. Buzzsumo Buzzsumo is a tool that allows you to search for the most socially shared content by topic or domain name.

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This gives you access to the content you already know people enjoy. Then you can easily schedule that content to post across all of your social networks. You can then share the recommended posts to your social networks. Follow content submission sites Some sites out there rely on marketers to submit their favorite posts, articles and news for their content.

GrowthHackers GrowthHackers is a community very similar to Inbound. This makes it a great place for early stage companies to find the best content to share. BizSugar BizSugar operates just like Inbound and GrowthHackers, except the main subject is small business news and tips.

So check this site out if your audience needs tips on small business. User generated content Word of mouth marketing is very important for brands. Take advantage of these strategies to find great user generated content to share. Surprise and delight This is a phrase that we use at Sprout Social. Contests Many companies find positive user generated social posts by running contests asking their users to Tweet to them using a certain phrase or hashtag. These companies can then pick and choose some of those Tweets to share with their followers.

Monitor social mentions You may like to use a social media tool like Sprout Social to monitor Twitter for mentions of your brand. Then, whenever you see positive Tweets you can Retweet them to your audience. If a picture paints 1, words then one minute of video is worth 1. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.

But is video really possible for small businesses? Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. Apps such as Twitter's Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. Nevertheless, if you're to realise a decent return on your investment, you will need to bear the following in mind.

Always consider the audience you are trying to reach and ensure the video is relevant to them. If it's not the most appropriate means of getting your message across, you are probably wasting your time. Do not neglect social media and be sure to promote across multiple channels. If you want to fully realise video's potential, you must make it easy for users to find and share it. Don't neglect mobile either.

Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them.

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As my head of marketing likes to say, creativity wins over the cost of production every time. Get that bit right and video won't just be the future of content marketing, it'll be the future of content marketing for you. Getting online marketing right. How to write a successful blog that also promotes your business. Chris Trimble is director of content at content marketing agency Axonn Media.

Sign up to become a member of the Guardian Small Business Network here for more advice, insight and best practice direct to your inbox. Getting online marketing right How to write a successful blog that also promotes your business Chris Trimble is director of content at content marketing agency Axonn Media - This piece was originally published in January Sign up to become a member of the Guardian Small Business Network here for more advice, insight and best practice direct to your inbox. Order by newest oldest recommendations. Show 25 25 50 All. Threads collapsed expanded unthreaded.

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